Coke Thirsty For Snapple

Word on the street is that Coca-Cola is thinking about purchasing Snapple. Coca-Cola is also considering expanding their tea division by teaming up with Nestle. New products with Nestle or the acquisition of Snapple would enhance Coke's efforts to produce healthier beverages. Coke Zero has been the company's most successful brand launch in twenty years. I think Coca-Cola might beat out Pepsi. Following its purchase of Vitamin Water, the company is on the move. Snapple is well known and liked by most beverage drinkers across the world. Coca-Cola has the potential to become the worlds leading beverage producer. To succeed Coca-Cola must advertise these new brands with the launch of major campaigns to shed their new image. So far, Vitamin Water has a new look and next will be Snapple. Coca-Cola's Dasani water should also have a campaign due to the growing water beverage industry. Coca-Cola has already grabbed market share of 3.5 percent for carbonated soft drinks in key markets such as France, Germany and Japan according to Reuter's.