Yahoo! recently stated that they will launch a new ad campaign. Could it be that they aren't competing at a high rate anymore? The campaign will be included on TV, radio, print, movies, online and also a free Dunkin' Donuts coffee giveaway plus. Its a multi-million dollar campaign The debut day is set for Thursday, September 21 and the coffee giveaway will only be for Yahoo! visitors on the 22nd. Marketing executives say that the new campaign will focus on Yahoo!'s new image/new home page, beta mail and Yahoo! Answers. The ads will be humorous with a cool hteme: How will life be without Yahoo!'s services. Its a desperate move. I think thats its risky yet smart. You never see Google or MSN with an ad campaign worth millions of dollars. But will it work? Leave a comment.. will Yahoo! gain more users with a new ad campaign?
Tuesday, September 19, 2006
Yahoo!'s new Ad Campaign
Yahoo! recently stated that they will launch a new ad campaign. Could it be that they aren't competing at a high rate anymore? The campaign will be included on TV, radio, print, movies, online and also a free Dunkin' Donuts coffee giveaway plus. Its a multi-million dollar campaign The debut day is set for Thursday, September 21 and the coffee giveaway will only be for Yahoo! visitors on the 22nd. Marketing executives say that the new campaign will focus on Yahoo!'s new image/new home page, beta mail and Yahoo! Answers. The ads will be humorous with a cool hteme: How will life be without Yahoo!'s services. Its a desperate move. I think thats its risky yet smart. You never see Google or MSN with an ad campaign worth millions of dollars. But will it work? Leave a comment.. will Yahoo! gain more users with a new ad campaign?
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Well i think advertising can only help. In this ever changing computer world your services could be absolete or considered ancient very fast. I applaud Yahoo for pumping dollars into an ad campaign.
ReplyDeleteYahoo's funny. It's the #1 web page in the US, but the brand feels kinda stale, like it's trying too hard.
ReplyDeletethoughtalarm.blogspot.com