Is six dollars per gallon for organic milk really worth it? Recently, the USDA discovered that Aurora's organic milk didn't meet national standards. The company sells to major retailers such as WalMart, Costco, Target and Safeway. Foods must meet the guidelines in the Organic Foods Production Act to be classified as organic. Aurora Organic Daily, based in Boulder, Colorado stated that they did not brake any rules. The company has made a legal agreement with the USDA to clean up their act. Aurora's Vice President of Marketing, Clark Driftmier stated: "We're doing a transformation-cows reduced, pasture increased, all animals organic from birth..." I think that this is terrible, this is yet another case of a company trying to taking a positive movement for granted. This is not a company to trust. I am appalled that they even denied that they have done wrong! The first step is to admit and then you build,
correct, and move on. Obviously their best interest is not the consumer... I think they should be penalized. I am proud of the USDA for doing their job... this will ensure that such a fraud will most likely not occur in the future. Company's will now think twice about their actions and the consequences that will arise. This all goes back to ethics... I strongly believe that every corporation... big or small should have someone in charge of ethics (most likely PR). Careless mistakes... what more can I say?
Is six dollars per gallon for organic milk really worth it? Recently, the USDA discovered that Aurora's organic milk didn't meet national standards. The company sells to major retailers such as WalMart, Costco, Target and Safeway. Foods must meet the guidelines in the Organic Foods Production Act to be classified as organic. Aurora Organic Daily, based in Boulder, Colorado stated that they did not brake any rules. The company has made a legal agreement with the USDA to clean up their act. Aurora's Vice President of Marketing, Clark Driftmier stated: "We're doing a transformation-cows reduced, pasture increased, all animals organic from birth..." I think that this is terrible, this is yet another case of a company trying to taking a positive movement for granted. This is not a company to trust. I am appalled that they even denied that they have done wrong! The first step is to admit and then you build, 
correct, and move on. Obviously their best interest is not the consumer... I think they should be penalized. I am proud of the USDA for doing their job... this will ensure that such a fraud will most likely not occur in the future. Company's will now think twice about their actions and the consequences that will arise. This all goes back to ethics... I strongly believe that every corporation... big or small should have someone in charge of ethics (most likely PR). Careless mistakes... what more can I say?
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