Many predict that the world will become fully "downloadable" in the future. Music, videos...and now books. Sony convinced some to convert our physical library into a small e-book reader. Next HP followed and a small trend formed. Unfortunately only a few bought in... it is not working. Barnes and Noble continues to prosper with physical books and not many people even know that books can be downloaded. Most readers download an audio book or use an online reading source. Amazon.com thinks that this download craze is a threat... they want in. The largest online retailer started out with Amazon Online Reader. This allowed users to download an entire book and read it on their computer screen. It did well.... I
even use it to preview (Search Inside) a book. According to the New York Times, Amazon.com is set to unveil a new e-book reader of their own: The Kindle. Similar to Sony's, The Kindle will use a new type of display to offer readers a pure screen for text. The device will also be capable of wireless syncing; allowing the user to download products from Amazon.com. I think that Amazon.com can do well with this. They must convince publishers to transfer over to downloadable format. However, Amazon must change that tacky design.... LCD screen, shiny, black... its the 'trend'. E-books have so much potential to do well but somewhere along the line... these companies miss the mark. Amazon.com is an innovator. I think that they know how to play the game. I'll keep you posted on this one.
Many predict that the world will become fully "downloadable" in the future. Music, videos...and now books. Sony convinced some to convert our physical library into a small e-book reader. Next HP followed and a small trend formed. Unfortunately only a few bought in... it is not working. Barnes and Noble continues to prosper with physical books and not many people even know that books can be downloaded. Most readers download an audio book or use an online reading source. Amazon.com thinks that this download craze is a threat... they want in. The largest online retailer started out with Amazon Online Reader. This allowed users to download an entire book and read it on their computer screen. It did well.... I
even use it to preview (Search Inside) a book. According to the New York Times, Amazon.com is set to unveil a new e-book reader of their own: The Kindle. Similar to Sony's, The Kindle will use a new type of display to offer readers a pure screen for text. The device will also be capable of wireless syncing; allowing the user to download products from Amazon.com. I think that Amazon.com can do well with this. They must convince publishers to transfer over to downloadable format. However, Amazon must change that tacky design.... LCD screen, shiny, black... its the 'trend'. E-books have so much potential to do well but somewhere along the line... these companies miss the mark. Amazon.com is an innovator. I think that they know how to play the game. I'll keep you posted on this one. 
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