iTunes to iMedia...

Apple has long been trying to talk the movie industry in to releasing films for purchase within their iTunes entertainment portal. Talk no longer Apple... because word on the street is that Lions Gate Entertainment plans to offer movies through iTunes, MovieLink, and CinemaNow sometime before the ending of the year. Now, customers may have more of a selection to choose from while browsing. Apple plans to offer movies at a rental approach sorta like NetFlix but in downloadable terms. I think movies will be a great add to the "iMedia" ... but paying for downloaded media that you can't keep? I'll keep ya posted. Drop in a comment. Is it a good move for Apple?