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Monday, November 17, 2008

THE COUCH POTATO ADVANTAGE

News broke out this morning that TiVo will offer subscribers the option to order Domino's pizza directly from their television. The new feature allows viewers to simply browse through a Domino's menu and click "I want it." Ron Weisburg, the Vice President of precesion and print marketing describes it as "couch commerce". Here is how it works: Subscribers can order pizza or delivery or pick-up, and track delivery timing from their TV sets using the Tivo service (30 minite gurantee delivery time). I really like this idea! The TiVo, Domino partnership will definately serve the "on demand' generation. They're taking the traditional TV Dinner to the next level. Click on COMMENTS to provide feedback on this post.

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