The online retailer Amazon.com is expanding their services into the grocery business. The company is currently testing their newest launch entitled "Amazon Fresh". They deliver groceries within the Seattle area (where the online retailer is based).
Amazon Fresh offers next day deliveries of meat, fresh fruit, vegetables and dairy ordered online. According to Craig Barman, a company spokesman, "Amazon.com expects to expand this program to include Seattle and beyond when they are ready." Groceries are stored at a local warehouse and are de
livered using the company's twelve trucks equipped with temperature-controlled totes to deliver perishables. This is not a first for Amazon.com; in 2003 the company began delivering gourmet foods and in 2006 they delivered non-perishable groceries such as health and personal care items. According to Fresh.Amazon.com, customers have a 'fresh' selection which includes: "the highest quality of fresh fruits and vegetables, full range of fresh, frozen and non -perishable grocery items, and a leading assortment of natural, organic and specialty brands. The key word here is organic. I really like this idea. Amazon.com has relied on books for a while and its about time for a change. I will definitely use this service once it expands and I think others will as well. Amazon Fresh will be a potential competitor to Whole Foods if they expand their organic line. Amazon has a huge potential here and I think the service will do great. Let's face it... people are lazy or just running out of time... a service like this is useful. In New York City
we have Fresh Direct which is very successful. The company's website (
freshdirect.com) allows users to view one-click online recipes and order ingredients to be delivered. This idea is clever and is obviously well-liked among New Yorkers. The only downside to this service is that you cannot look at the produce to determine the quality. For example, shoppers can determine if a tomato is fresh or on its way to becoming spoiled in a grocery store. Amazon.com stated that "its important that we're starting this very small, and that this is a test, and we are going to evaluate our service closely and determine the best way to provide the service." Would you trust Amazon Fresh with your groceries? Blab on (in other words... leave a comment).
The online retailer Amazon.com is expanding their services into the grocery business. The company is currently testing their newest launch entitled "Amazon Fresh". They deliver groceries within the Seattle area (where the online retailer is based). Amazon Fresh offers next day deliveries of meat, fresh fruit, vegetables and dairy ordered online. According to Craig Barman, a company spokesman, "Amazon.com expects to expand this program to include Seattle and beyond when they are ready." Groceries are stored at a local warehouse and are de
livered using the company's twelve trucks equipped with temperature-controlled totes to deliver perishables. This is not a first for Amazon.com; in 2003 the company began delivering gourmet foods and in 2006 they delivered non-perishable groceries such as health and personal care items. According to Fresh.Amazon.com, customers have a 'fresh' selection which includes: "the highest quality of fresh fruits and vegetables, full range of fresh, frozen and non -perishable grocery items, and a leading assortment of natural, organic and specialty brands. The key word here is organic. I really like this idea. Amazon.com has relied on books for a while and its about time for a change. I will definitely use this service once it expands and I think others will as well. Amazon Fresh will be a potential competitor to Whole Foods if they expand their organic line. Amazon has a huge potential here and I think the service will do great. Let's face it... people are lazy or just running out of time... a service like this is useful. In New York City
we have Fresh Direct which is very successful. The company's website (freshdirect.com) allows users to view one-click online recipes and order ingredients to be delivered. This idea is clever and is obviously well-liked among New Yorkers. The only downside to this service is that you cannot look at the produce to determine the quality. For example, shoppers can determine if a tomato is fresh or on its way to becoming spoiled in a grocery store. Amazon.com stated that "its important that we're starting this very small, and that this is a test, and we are going to evaluate our service closely and determine the best way to provide the service." Would you trust Amazon Fresh with your groceries? Blab on (in other words... leave a comment).
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