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Sunday, July 29, 2007

My Earth Rewards

GE has done it again! Just a quick reminder of their mission- "to change (save) the world". The once doubted vision is no longer impossible. Introducing the GE Earth Rewards Card which allows users to "direct up to 1% of all net purchases that reduce or avoid greenhouse gas emissions, Earth Rewards can help offset your individual impact". Our everyday actions affects our environment in many ways. The largest part of our environmental impact derives from the energy we use; coal, oil and natural gas. According to GE, most of the human energy consumption is from transportation, followed by home and commercial. GE wants us to use energy and electricity more wisely. The website (myearthrewards.com) is full of information regarding the environment. Users can calculate their personal impact on the environment. I took the quick survey to calculate my personal impact and it was fun... the result is nothing to be proud of. My biggest impact is waste... I need to recycle more. Transportation was minor because I usually take the Subway or walk. The GE Earth Rewards Credit Card (partnered with Master Card) can help users cut their impact even more. Here is how it works: "Every time you use your Earth Rewards Card, a portion of your net purchases will go to offsetting the emissions created by your purchases and activities. For example, spending $25 contributes enough to offset the emissions associated with running a typical refrigerator for a month. Spending $500 offsets the emissions from driving almost 1,500 miles in an average car". Users can choose their reward program: contribute 1% towards climate projects, or contribute 1/2% towards climate projects and get 1/2% cash back. I really like this idea! Good one GE. This is the type of business I like. I am excited when a story comes in about GE because I know its nothing but positivity and innovation. StreetBlabber loves GE...not to be picky but our two most favorite companies to write about are Apple and GE. This idea is perfect because our population isn't disciplined (in my opinion) to save our world. People like rewards and this will definitely get us thinking. I think of it like a tax system... 1% on all purchases.. yet more like an investment. You are investing in the world. You might ask (similar to tax payers and investors): "where will my money go?" GE displays a list of planned emissions reduction projects such as Methane Capture at Landfills, Coal Mines and Farms, Industrial Gas Destruction, Renewable Energy Efficient, and Reforestation. All of which will be funded mostly by Earth Rewards users. If tax money can go towards maintaining your local surroundings...why can't 1% of your everyday purchases go towards maintaining your entire environment (the planet in which you reside needs your effort). Words can't describe how I feel about GE... this is a company that will always be well respected by me. Just don't upset us with any bad news.

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