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Monday, February 19, 2007

Inside JetBlue


Recently, JetBlue has canceled several delays leaving passengers in misery. The big question on the street is if customers will be dedicated to the brand once this is over. Last week, passengers were stranded in an aircraft for more than six hours. Due to the ice storm here in the Northeast, many planes were left stuck and unable to operate in frigid temperatures. These problems could have been avoided. Executives had knowledge of an ice storm approaching this region (not to mention that JetBlue headquarters are based here in New York), and they were responsible to make all actions to prevent major delays like this one. The company should have had an effective strategy at hand to deal with delays to offer convinience to their customers. Whoever is in charge of Operations at JetBlue needs to be fired. Senator Barbara Boxer of California is pushing for a passengers Bill of Rigts. She recently stated “if a plane is stuck on the tarmac or at the gate for hours, a passenger should have the right to deplane. No one should be held hostage on an aircraft when clearly they can find a way to get people off safely.” However, many airliners are againsts any legislation that will dictate how they deal with delays, cancelations and basically how they operate their company. JetBlue has apologized several times to regain their reputation. David Neeleman, CEO of Jet Blue responded by stating “We love our customers and we’re horrified by this,” Mr. Neeleman said in an interview. “There’s going to be a lot of apologies.” It seems that JetBlue can in fact rebound. It has been reported that customers feel sympathy for JetBlue. In 1999 (the company's first year), the airliner was rated number one in terms of satisfication. JetBlue is currently in a wreck and more flights are being cancelled. I think the company will make a comeback in the summer with a rise in the travel industry.

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