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Tuesday, July 24, 2007

TiVo HD

For those of you who don't know of TiVo here is a brief summary provided by CNN Money: "Founded in 1997, TiVo pioneered a brand new category of products with the development of the first commercially available digital video recorder (DVR). Sold through leading consumer electronic retailers, TiVo has developed a brand which resonates boldly with consumers as providing a superior television experience. Through agreements with leading satellite and cable providers, TiVo also integrates its full set of DVR service features into the set-top boxes of mass distributors. TiVo's DVR functionality and ease of use, with such features as Season Pass(TM) recordings and WishList(R) searches and KidZone have elevated its popularity among consumers and have created a whole new way for viewers to watch television. With a continued investment in its patented technologies, TiVo is revolutionizing the way consumers watch and access home entertainment. Rapidly becoming the focal point of the digital living room, TiVo's DVR is at the center of experiencing new forms of content on the TV, such as broadband delivered video, music and photos. With innovative features, such as TiVoToGo(TM) and online scheduling, TiVo is expanding the notion of consumers experiencing "TiVo, TV your way.(R)" The TiVo(R) service is also at the forefront of providing innovative marketing solutions for the television industry, including a unique platform for advertisers and audience measurement research. The Company is based in Alviso, California."



TiVo announced that they will launch a new TiVo High Definition (HD) DVR at an affordable price. Customers can pre-order TiVo HD at tivo.com for $299.99, which is cheaper than the original TiVo Series 3. The product is expected to launch in early August. The device also works with any cable provider int eh United States (replacing the 'Cable Box'). It also offers TiVo's latest feature: movie and TV downloads from Amazon.com (AmazonUnboxed). I think TiVo is a true innovator and this product will work well with consumers. All-in-one entertainment... you can't go wrong.

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