Dell, once the number one computer hardware company in America, enjoyed their short period of popularity until a crisis hit which scared the company and placed them below their rival HP. It all started in 1984, when Michael Dell sold PCs from his University of Texas-Austin dorm room. The small computer company expanded and went public in 1998. By 2005, Dell was the go-to company for a high-performance PC. So, what exactly ruined Dell's image? Poor organization. I believe that the company expanded too fast and failed to keep up. In 2006, Dell was overwhelmed with customer complaints regarding the quality of customer service. Also, later that year, Dell was forced to recall millions of notebook batteries after customers discovered overheating which resulted in flames. In an interview with Fortune, Michael Dell, the company's founder, stated that there is not enough risk-taking
within the organization. Dell has launched a new line of products called Vostro which is targeted to small businesses. The company is also trying to rebuild their image with a new ad campaign this month to show off their Inspirion and XPS Laptops in 'hip' colors such as green, pink and blue. The campaign is entitled "Yours Is Here". The new line of notebooks are mostly flash powered (energy received by a bright flash of light instead of moving parts... in case your computer breaks, no internal parts are destroyed). This feature allows the notebooks to be thin and light. Built in web cams, bright LED screen, internal wireless connection, and biometrics fingerprint as a password alternative are additional features. Dell is pushing the concept of personalization and customization. I applaud Dell! I enjoy seeing a company rebuild following a crisis. StreetBlabber doubted Dell at one point, but now we view the brand as a leader. I think the new line would do great (especially for the 'back to school season'). Dell listened to those customer complaints and created a brand new image to please the consumer. I admire Dell's devotion to customization. A customer can simply call and 'build a computer' to their specifications. I now have respect for the company and would like to own an Inspiron when I leave for college next fall! Dude... you're getting a NEW Dell.
Dell, once the number one computer hardware company in America, enjoyed their short period of popularity until a crisis hit which scared the company and placed them below their rival HP. It all started in 1984, when Michael Dell sold PCs from his University of Texas-Austin dorm room. The small computer company expanded and went public in 1998. By 2005, Dell was the go-to company for a high-performance PC. So, what exactly ruined Dell's image? Poor organization. I believe that the company expanded too fast and failed to keep up. In 2006, Dell was overwhelmed with customer complaints regarding the quality of customer service. Also, later that year, Dell was forced to recall millions of notebook batteries after customers discovered overheating which resulted in flames. In an interview with Fortune, Michael Dell, the company's founder, stated that there is not enough risk-taking
within the organization. Dell has launched a new line of products called Vostro which is targeted to small businesses. The company is also trying to rebuild their image with a new ad campaign this month to show off their Inspirion and XPS Laptops in 'hip' colors such as green, pink and blue. The campaign is entitled "Yours Is Here". The new line of notebooks are mostly flash powered (energy received by a bright flash of light instead of moving parts... in case your computer breaks, no internal parts are destroyed). This feature allows the notebooks to be thin and light. Built in web cams, bright LED screen, internal wireless connection, and biometrics fingerprint as a password alternative are additional features. Dell is pushing the concept of personalization and customization. I applaud Dell! I enjoy seeing a company rebuild following a crisis. StreetBlabber doubted Dell at one point, but now we view the brand as a leader. I think the new line would do great (especially for the 'back to school season'). Dell listened to those customer complaints and created a brand new image to please the consumer. I admire Dell's devotion to customization. A customer can simply call and 'build a computer' to their specifications. I now have respect for the company and would like to own an Inspiron when I leave for college next fall! Dude... you're getting a NEW Dell.
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