Here are some reasons why: #1 Starbucks has that certain advantage that other companies don't have and that's a great brand name and product. $4 a day for coffee is nothing to their customers...but don't try that with a small cafe shop around the corner. #2 Companies worldwide use Starbucks as an example, such as India's Barista. #3 Expansion is a great oppurtunity for the company due to their potential in China. China isn't to big on foreign companies entering their market, but their president allows Starbucks to become an addition. #4 Lastly, Starbucks spends barely anything on advertisement. Customers come daily. One thing I admire about companies like Starbucks, Amazon.com and others is that they put ad dollars into their product...ultimately making the consumer happy (gowing back to word of mouth advertisement).
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